Tips For Facebook Cover Photo

Tips For Facebook Cover Photo

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Your Facebook cover photo is at the very top of your Page and takes up some serious cyber real estate. Also known as a Facebook banner, cover photos appear on both desktop and mobile versions and are the first thing people see when they land on your Facebook Business Page.

Take a look at this Facebook cover photo template to see which areas of the image would be visible on mobile and desktop devices. If your cover image is outside these dimensions, Facebook may stretch or smooth it, making it appear blurry or cropped.

Showcasing your employees in your cover photo is a great way to humanize your brand. It inspires trust and, if nothing else, a few friendly faces your customers can relate with.A few years ago, we used a team photo from our company retreat in Madrid as our Facebook cover photo. Our team is such an integral part of Buffer, so with this photo, we wanted our community to see the people behind the company.

Zapier is a platform that allows users to automate boring and repetitive tasks. When you click on Zapier's Facebook Page, there is no question about what they do. Their tagline "easy automation for everyone" says it all.Like Zapier, you can use your cover photo to highlight your brand's value proposition so your fans can quickly get an idea of what your business does and has to offer.

Your Facebook cover photo is a great opportunity to showcase your brand values and encourage people to join and support your cause. The World Wildlife Fund is committed to saving endangered species, and their Facebook cover photo clearly communicates their message and values to the fullest.

Use your cover photo to promote your social media campaigns by including a hashtag in the photo design. Canva did this a few years ago with their #MyDesignStory campaign, which told the stories of businesses and individuals who used the tool to make their small business dreams a reality.

Facebook cover photos are 851 pixels wide and 315 pixels tall for desktop, and 640 pixels wide by 360 pixels tall for mobile. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit, making it appear blurry. To avoid this, ensure the cover photo you upload meets the dimension requirements.

Mobile devices will display a smaller version of the cover photo than a desktop screen would, and the image below describes exactly why that happens. As you can see, there's a lot of space around the perimeter of the photo that could be cut off when a visitor is viewing it on a mobile screen vs. a desktop screen if you're not careful with your design.

If you get caught violating the above terms, Facebook could take action against your Page. And while Facebook doesn't explicitly say what will happen if you violate their cover photo guidelines, it'll be pretty inconvenient to have your Facebook Page removed because of a cover photo infraction.

After spending time designing the perfect cover photo, the last thing you'll want your visitors to see is a truncated version of it. If you upload an image smaller than those dimensions, Facebook will stretch it to fit the space. That means Facebook may only display a third of the image you designed.

Many of the best Facebook cover photos include a focal point along with a color scheme that aligns with the rest of the brand. Remember, your social media accounts are extensions of your business and they should make a good first impression on visitors.

You can still do this on your personal profile, but Facebook no longer sets up Business Pages this way. Now, as shown in the examples earlier in this article, the profile picture is completely separate from the cover photo.

Depending on your business, you can launch a Page on Facebook with a unique CTA button to the bottom right of your cover photo. Take the placement of this button into consideration when designing your cover photo.

If you want to use your cover photo to support a Page CTA, make sure your cover photo description also includes a text CTA and links to the same offer. This way, any time people view your cover photo by itself, they can still access the link.

Pro tip: Shorten your links and add UTM codes to track the visitors who view your cover photo and click the link in the description. Shortening and tracking features are available in HubSpot's Marketing Hub and with tools like Bitly.

How does this relate to optimizing your Facebook cover photo? Well, if you're spending time aligning your Facebook Page CTA, your cover photo design, and your cover photo description copy, you should also make sure to post about the same thing directly to your Page and pin that post to the top of your Timeline.

Choosing the right cover size for your Facebook Page may seem simple, but it can have a huge impact on users and prospects visiting your Page. An ill-fitting cover photo or video can look unprofessional and give the wrong impression about the quality of your products or services.

So what should you put in your social media storefront window? Here are eight awesome ideas for creating the Facebook cover photo of your dreams, inspired by brands who already have an outstanding visual presence. Ready to get started? Here we go!

Wishpond uses their cover photo to overtly invite readers to take action, with a literal arrow pointing to the spot where viewers can enter their contest. This is a great example of how a cover photo can drive people to act.

Facebook cover photos are a perfect example of how social media marketing is different than just regular social media usage. A great personal cover photo can be anything that we think looks great on profile; our business cover photos need to do much more.

When designing your Facebook cover photo, you need to be careful because the cover image is displayed differently on mobile and desktop. Although, designing with safe zones in mind will get you a Facebook cover photo that will display properly on both devices.

With all that being said, we recommend using the Facebook cover photo size of 820 pixels by 360 pixels and designing within the safe zones. This will ensure that none of the critical components of your cover photo are getting cut off on mobile devices or on desktop.

Aside from choosing something that is both high quality and relevant to our business, it can be difficult to know exactly what your cover photo should feature. That depends entirely on you, your business, and what you believe your target audience will be most receptive to.

Catch visitor attention by using relevant icons in your Facebook cover photo. You can add icons around your text or if you go with the more minimal approach, you can solely use icons in your design. Be creative and a good tip is to match your Facebook background with your icon colors.

Create an aesthetic Facebook cover photo by following a cohesive color palette. Use our color palette inspiration guide as a way to find a color combo that suits your branding. Being consistent and sticking with a few colors will significantly improve your design and help your banner image look professional!

The perfect Facebook cover photo size goes a long way in helping you make a great first impression with new users. Your image look good when displayed on both mobile and desktop, without bizarre cropping or the image showing up off-center. Combining the perfect cover photo size with Facebook cover photo best practices can help you build the social presence and reputation that you want to create for your business.

Also, be aware of how your cover image will interact with your profile picture. As you may have noticed, the profile picture overlaps the lower left corner of the cover image. Any text or visual element placed in that corner of your cover will be obscured. The good news is that there are many fun ways to make the cover and profile images interact. Some examples can be found here: -creative-ways-to-create-your-facebook-timeline-cover-photo/.

So it is important that you make the most of this platform to ensure that your social media profile is polished and professional. A sloppy image, bad crop, or text that scales improperly can give the wrong first impression. Here are 10 tips for creating a perfect Facebook cover image that people will want to click.

Think about branding in relationship to how profile and cover photos work together as well. One your Facebook page. They appear side by side in square (profile photo) and rectangular (cover photo) frames. In the feed, the profile photo is in a round container and the cover photo maintains its rectangular shape.

Still not sure about cropping and aligning and getting everything in order for that cover photo? There are a handful of Facebook cover templates and tools that can make it easy. (All three of these options are also free, although you will need to sign up for an account.)

Consider changing the cover photo seasonally or each time you offer a new product or service. This simple refresh can keep your profile looking fresh and creates an easy bit of content to share. Good luck!

When it comes to the Facebook cover photo, this dilemma can become the stuff of nightmares. As your cover photo is one of the first things people see when they visit your Facebook Page, you want to make sure that it represents your business in precisely the right way.

Your cover photo is the perfect opportunity to highlight any aspects of your business that are likely to generate new leads or even sales. Take this chance to shout about any promotional offers you may have going on, advertise upcoming events, or even use this platform to demonstrate some of the unique features of your business.

On mobile, a portion of your cover photo will essentially be cropped, therefore you need to make sure that there is space on either side of your image that can be chopped off without impacting the message you want to portray.

Keep in mind the fact that because your profile picture is on the left-hand side of your cover photo, making the focal point of your cover photo right-aligned will help to bring balance to your image. 2b1af7f3a8